HP's New Approach To BSM - Groundbreaking or not?

Here is an interesting article on HP's new approach to BSM via the aggregation of some of their Openview elements with the Mercury software acquired earlier this year.  Their description of BSM does not really match up with what the analysts are saying though.   The analysts are prescribing to a BSM definition that takes business data and couples it with IT operations data in a manner that shows the true impact of IT operations on the business and vice versa.   I think this latter definition is revolutionary and insightful, while the description in the article is more of the same, in other words incrementally evolutionary...but not ground breaking from a customer's perspective.  What do you think?