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Mark Lynd (CISSP - ISSAP, ISSMP, PMP, CE|H) is the President of FireScope, Inc., a revolutionary Business Service Management company dedicated to simplifying IT operations for businesses of any size. Mark is the originator of the FireScope solution and began developing it nearly three years ago and continues to architect and drive innovation into the FireScope line with the FireScope operations team.

During Mark's 20+ years in technology, he was named an Ernst & Young’s "Entrepreneur of Year – Southwest Region" Finalist, presented the Doak Walker Award on ESPN and has been covered by numerous publications including Wall Street Journal, Information Week, eWeek, CIO Magazine, CSO Magazine and numerous others. He also served honorably in the United States Army's 3rd Ranger Battalion and the 82d Airborne. Read Mark's full biography.

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The New Track for BSM - Bring Forth the SMB

Next week the SMB will finally be able to realize the value of true service management.  They two would like to have service views, real-time dashboards,  business impacts and  aggregated reporting.  I agree with Paul Burns, Senior Analyst with EMA, "“There has been a myth that only the largest companies require the integrated business metrics and IT data provided by BSM. The truth is that the smaller businesses have not had access to solutions tuned to their requirements around purchase cost, management staffing and time to value.”.  I just think why buy Network Management and other types of management products when starting next week you can have BSM next week for the same price?   Just doesn't make sense to not have the additional functionality, power and flexibility of BSM if you are in the market for management views of your company's IT operations and services.  Take a moment out of your busy day and read the following article titled The World Needs “BSM Lite”, currently in Network World...it is a great read!  Enjoy...  :)

Times Are A Changing In The Service Management Space

To quote Bob Dylan "Times they are a changing", especially in the service management space.  New innovations and emerging companies are starting to make noise.  Acquisitions are picking up and web 2.0 is infiltrating the ranks.  You ask why???  Well, people are tired of re-treaded network management products that are re-designated as Business Service Management ("BSM") products but still have largely the same functionality, huge training hurdles, high price, proprietary technology and long implementation cycles.  The IT Press has increasingly been reporting on the unhappiness of corporate IT staff with the selection and  state of the service management market.   Well, eventually as with all industries and sectors times will change, business models will change and leaders will change.  So, as many incumbents ignore or cling to their aging business models and slow changing pricing schemes, there are those waiting who will be change agents and do and go places where others fear to go.     As will all things time continues to move forward and innovation can not be stopped.  It is inevitable and coming sooner than most of the incumbents had wished.  So...stay tuned and sign up to be part of the new era!  Remember this is just the beginning...now it gets fun!  :)

Great Blog On The Service Management Space

If you have not been to Doug McClure's Blog...well you are missing something.  His insights and news regarding this important space is refreshing, revealing and informative.   Give it a try!

The State Of The Systems Management Ecosystem??? Interesting...

This is a very interesting article from SearchData.com titled "The Evolving Systems Management Ecosystem", it has some very interesting insights into Open source systems management vendors and their intentions going forward on supporting an open source version of their products.   The pendulum continues to swing back and forth on this issue.   I especially agree with the comment that one vendor cannot provide the entire spectrum of functionality needed for most customers...never have there been truer words.  Anyway, it is a good read.

SouthPark - Internet - Very Funny!

Innovation in IT...Are We Getting A Clue???

Great article on innovation in IT in the Information Week Blogs.  The article summarizes a survey by Accenture that breaks down and describes the barriers and enablers to innovation within IT.   Please note: That nearly two-thirds (62%) of respondents to the survey said that their organization’s business strategy is either totally or largely dependent on innovation.  So, innovation is now one of the largest elements in a utilized in building, deploying and aligning strategically with other business disciplines with any organization.  Using innovation to increase IT's visibility and value within an organization is just plain smart. 

Read on and innovate!

Part 4 – BSM Series - A Blueprint for Implementing Business Service Management

As we’ve described over the previous few articles in this series, Business Service Management (“BSM”) represents a radical departure from traditional methods of managing IT operations.  This is primarily because the focus is shifting from measuring and managing IT from a purely technical standpoint, to a financial and business impact perspective.  As a result, implementing BSM requires a change in the mindset of IT operators, as well as new processes and solutions to support the realization of BSM.  This may seem daunting, but don’t let it scare you away just yet, the value this brings to the business is far too important.  Please note: this post is not to be all-inclusive but a high-level primer.

Creating the Mindset for BSM from C-level to System Administrators

The first step to a successful BSM strategy should be building consensus from the Executive suite down to the Network Operations Center (“NOC”), this consensus will help get everyone thinking and positively contributing to the project.   This positive momentum is crucial as you will be asking many of these people to change the way they manage the IT operations from a reactive, siloed nature to a proactive real-time environment.  This change is not trivial and should be addressed from the start.  As the old adage goes “We built a paperless environment and made it mandatory, yet most everyone is back using their old paper-based processes.”  This is true for many technologies…so be pro-active…because if you get buy-in and implement correctly you environment will be.

A key ingredient to this mindset is to start considering everything from the perspective of the business.  At the onset of every IT project, every IT incident, every change plan, the first question that should be answered is “How will this impact the business?”  This isn’t just for the CIO to answer; every member of IT needs to understand their role in supporting the business as a whole.

Planning your IT/Business Strategy

When planning your strategy be sure to define the Key Performance Indicators (“KPIs”), so that you can gauge the results and value of the project on an on-going basis.  This will allow you to measure and address any shortcomings or capitalize on any potentials opportunities.   One thing about BSM; if it is implemented effectively…more people and business areas will want inclusion as it should deliver highly visible results that are clear to members outside of IT.  So, including capacity planning is another important component during your planning stage.    Additionally, it is important to change the way you talk and describe your service management capabilities, as it is a different paradigm…it is important to describe the benefits and evangelize them to your organization.

Traditional IT metrics have focused on the negative: number of outages, incident response times, policy violations.  With BSM, the focus needs to change to how IT is driving the business and enhancing revenue.  This will create a positive image of you and your IT Operations team as you begin to see the positive results and report using the KPIs on the positive benefits being derived through your correctly deployed BSM solution.

If you are using a Configuration Management Database (“CMDB”) for the storage of your Assets/Configuration Items (“CIs”), it would be advantageous to integrate and pull the CI information describing the assets connected to your network from the CMDB and integrate into your BSM product, thereby ensuring the latest information and any changes to those assets are reflected in your KPI(s).   BSM rules the day!

Model Your Services

This is one of the most important steps in a successful implementation as it provides the baseline for success.   By modeling and logically grouping services, you can have all of your assets grouped geographically because each location is managed by a different group of people. Or, you may combine disparate systems that interoperate to provide a single business service.  There are numerous ways to logically group assets or CIs, so they can reflect dependencies and/or have SLA(s), as well as, other guidelines associated with the logically grouped service thereby reducing complexity and ensuring expanded availability, performance and security.  Be sure that you model each service as completely as possible so no unexpected issues arise.   An ideal starting point for modeling your services is ask members outside of IT to describe how they consume IT and identify what IT assets are required to deliver these services.  Strong modeling = Great results!

Implement tracking and reporting

It is important that whatever BSM solution you go with delivers full tracking and auditing, so any changes that might affect or may have impacted a given service can be reviewed or captured accordingly.  The importance of this capability cannot be overstated…don’t buy a BSM solution without it.  Buyer’s remorse is the worse sort of Scorn! ☹

In today’s world anything other than AJAX-enabled real-time reporting is just not acceptable.  Having reports that continually update themselves so the latest information is available to augment your decisions or enhance your reporting needs is the key to making you’re the king of your domain.  There is nothing worse...than going to a meeting and having your peer or boss legitimately question the integrity and validity of your data.  May times it is due to expired or outdated information based on report creation or inability to retrieve the latest updates prior to going to a meeting or presentation.   Be a star…go real-time!

Btw…our head of marketing co-authored this post…as he needed to contribute on feels strongly about this subject.   It is greatly appreciated…enjoy!

BSM And The Auto Sector - Bammmm

It is always interesting to see how BSM and other technologies impact a business.  It is great to see how BSM and some related technologies are becoming strategic even to old school businesses like the automotive industry.  It is funny that i say Old School...aren't they using robots to assemble their cars...well thoughts for another day.  :)  Anyway....the article is called IT: Driving The Auto Sector from CXOToday.com and it is a good read....enjoy!